Meet the passionate ocean adventurers who represent Start Point Spearfishing. Our ambassadors live and breathe the spirit of the sea, sharing our commitment to sustainable fishing, exploration, and connection with nature.
Joe PK
Co-founder of Start Point Spearfishing and a legendary figure on the UK spearfishing scene, Joe PK (or Pike) has spent the last decade inspiring divers across the country. Through his popular YouTube channel, Joe has brought the world of spearfishing to life — sharing real adventures, hard-earned lessons, and the raw beauty of the ocean.
Beyond the spear, Joe is a passionate cook and an all-around outdoorsman. His love for the sea is infectious, woven into every catch, every story, and every shared meal. Whether he’s diving remote coastlines, cooking up the day’s catch, or passing on his knowledge to the next generation, Joe’s deep connection to the ocean shines through in everything he does.
Favourite gear:
Billy – SoulTee
Born and raised on the beaches of Cornwall, Billy grew up with saltwater in his veins. Although his early years were spent chasing the dream of becoming a professional footballer, the ocean was always calling him home.
After years of intense dedication to sport, Billy has reconnected with his first love—life in and around the sea. Today, he lives for the hunt and the moment: surfing, fishing, foraging, and spearfishing whenever he can.
Through SoulTee, Billy shares not just a lifestyle but a way of healing and staying grounded. Whether chasing fish or riding waves, the ocean offers him both excitement and peace—a true return to his roots.
Favourite gear:
Start Point Influencers & Collaborators
Devon Shoreline
We’re super excited to be collaborating with Sarah—known as Devon Shoreline on Instagram. She’s passionate about coastal walks, wild swimming, and snorkelling, and is the latest addition to our influencer team. Sarah highlights the most beautiful spots along our coastline, both above and below the waterline.
Gio Prince
We’re also thrilled to welcome Gio, whose love for the underwater world is truly infectious. Now based in Cornwall, Gio captures stunning underwater footage of sharks and marine life, bringing the ocean into people’s homes through his powerful, clear videos. We can’t wait to share his passion for the sea and help more people discover this magical world—whether it’s their first time in the water or their hundredth.
Helen & Pierre
At Tide to Table, we’re on a mission to reconnect people with the rich, untamed bounty of the UK coastline. As an ambassador, you’ll help champion our belief that fresh, local, and sustainable seafood should be celebrated and accessible to all.
Based in Northumberland, UK, we’re thrilled to have them as ambassadors. Through beautiful photography and film, they help promote women getting into the water and reconnecting with the coastline.
James Price
Based in North Devon, James Price is an awesome surfer and all-round adventurer. He balances beautiful, honest photography with a sharp business mind—working with brands he genuinely loves to promote life outdoors. We’re stoked to have him on board as an ambassador, sharing the power of the coastline through surf, storytelling, and a deep love for the sea.